The song becomes Cyrus’ first No. 1 on the chart, blasting 22-1 on the strength of lofty streaming and sales totals following the release of its much buzzed-about video.
Miley Cyrus smashes her way to her first Billboard Hot 100 No. 1, as “Wrecking Ball” rockets 22-1 with top Streaming and Sales Gainer honors. The song knocks Katy Perry’s “Roar” out of the top spot after two weeks.
Cyrus previously rose as high as No. 2 on the Hot 100 with two songs: prior single “We Can’t Stop” and 2009′s “Party in the U.S.A.”
The suggestive video for “Ball” made a record-breaking start, drawing 19.3 million global VEVO views in its first 24 hours following its Sept. 9 posting. With the Hot 100′s streaming component encompassing U.S.-only views for VEVO videos on YouTube, among streams on other services, the song soars 21-1 on Streaming Songs with a 1,565% gain to 36.5 million streams in the chart’s tracking week, according to Nielsen BDS. Of that sum 92% are from YouTube views.
“Ball” concurrently crowns the subscription services-based On-Demand Songs chart, vaulting 18-1 with a 275% increase to 2.8 million, the highest total in the chart’s 18-month history.
Given the buzz surrounding “Ball” and its video, it’s no surprise that the song charges 10-1 on Digital Songs with 477,000 downloads sold, according to Nielsen SoundScan. (It’s her second Digital Songs No. 1, following “Party,” which led for six weeks.) The sum is a new best for Cyrus, passing the 285,000 that “Party” sold over Christmas week 2009. It’s also the second-best total this year: Perry’s “Roar” opened with 557,000 four weeks ago.
With RCA Records having just begun promoting the song to radio last week, “Ball” is just getting rolling in airplay. It starts on Radio Songs at No. 59 with 21 million all-format audience impressions (up 327%), according to BDS. On Pop Songs, “Ball” bows at No. 35.
(Extra bragging rights: While Cyrus was already one of three members of her family to have reached the Hot 100′s top 10, she’s the first to top the tally. Her dad Billy Ray climbed to No. 4 with “Achy Breaky Heart” in 1992 (four months before Miley was born) and brother Trace rose to No. 10 as part of Metro Station with “Shake It” in 2008.)
“Ball” soars to the Hot 100′s summit with an almost two-to-one lead in overall chart points (up 700%) over Perry’s “Roar” (down 10%) after the latter led the list the last two weeks. Still, “Roar” (1-2) claims the Hot 100′s Airplay Gainer award for a third consecutive week. It holds at No. 2 on Radio Songs with a 20% lift to 148 million.
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